Poland - New Market?
The company Gourmet Foods, which imports and distributes Dilmah tea, will open a “t-bar” in Warsaw, the first outlet of a new tea shop chain. It is highly probable that the first t-bar will be opened in Warsaw this year. Gourmet Foods plans to develop the tea house chain under the name “t-bar”. “For the time being, we will establish only one tea shop and if customers like the idea, we will open other outlets. In the future, we would like to create a chain of tea houses in Poland,” says Mr Paweł Dudziak, communication coordinator of Gourmet Foods. If we manage to succeed, t-bars will be the first chain of tea shops in Poland, similar to those which already exist on the coffee market. As Ms Agata Zarębska, analyst of the food service market, notes, currently there are only independent tea houses or chains such as, Czas na herbatę (Tea Time) in Poland, which specialise mostly in selling tea to go. “In our shops, customers will be able not only to drink tea, but also eat and read, whilst the sale of take-away tea will just be an additional element of the business,” explains Paweł Dudziak. He also adds that the idea will most certainly turn out to be a success. “After analysing the hitherto sale of Dilmah tea, we are sure that t-bars will prove to be a success, especially since similar tea houses have already been operating in all the bigger cities in Europe, for instance, in Milan or France,” says Paweł Dudziak.
Gazeta Prawna
November 9, 2009 at 11:14 pm |
I like the idea very much because I rarely ever drink coffee, I prefer tea: white, green, black whatever. Thus, when I saw this article in Gazeta Prawna it really aroused my interest among ‘boring’ stuff I read in GP every day.
I will visit t-bars if they are open. They will have at least one client for the beginning