In 2009 the sales of smartphones reached over a million in Poland. In three to four years’ time expensive mobiles will make up one third of the market according to manufacturers. Poles purchased nigh on 3 million smartphones over the last three years according to GfK Polonia. In 2007 620,000 mobiles were sold while the 1 million barrier was broken a year later, largely thanks to Apple’s iPhone, which became available to Era and Orange subscribers. Even last year, despite the financial crisis, sales of smartphones continued to rise. Generally, smartphones are expensive gadgets. They are available at low prices but only when the phone provider decides to bear a large percentage of the cost hoping to later make this back by charging a high subscription fee. The standard price, without a contract, normally exceeds a few hundred zlotys. Why have they become so popular in spite of the price?
A TP spokesman believes that “they are no longer sought after only by businessmen, regular customers are also beginning to purchase them on a large scale, especially those who need to have quick and regular access to the internet and e-mails”. This phenomenon may also be related to the rising popularity of mini-blogs and social networking websites such as Facebook. A smartphone allows one to remain online and therefore be able to regularly make uploads and comment on the activities of other internet users. Smartphones have gained enormous popularity not only in Poland as last year 174 million were sold worldwide, 15% more than in 2008. Nokia remains the no. 1 smartphone manufacturer in the world, followed by Research in Motion (the maker of BlackBerry). Apple comes third with its flagship product, the iPhone. In 2009, for the first time ever, touch-screen phones actually ‘won the battle’ with regular-screen phones. In 2010, the smartphone market promises to be extremely competitive as leading cell phone makers such as Samsung and LG are planning to expand their range of products and focus more on the development of smartphones. High prices have been an obstacle hindering the expansion of the smartphone market but this is changing as some manufacturers are in the process of developing pay-as-you-go phones whose cost will not exceed EUR 100.
Gazeta Wyborcza

Posted by grzegorz laskowski 








