During a recent press conference, the head of the Polish Federation of Agricultural Products (FBZPR) Stanisław Kacperczyk talked about the fact that Polish people are eating increasingly less bread. He also said they often choose poor quality products. He emphasised that Poland is an important producer of grain in the European Union. In 2000, one person ate 6.6 kg of bread whereas in 2012 this had dropped to 4.35 kg. The same tendency can be observed with regards rice and cereals. The amount of pasta being eaten, on the other hand, has remained the same for the last ten years. The Institute of Agricultural and Food Economics claims that in 2013 the decrease in bread consumption had been halted. The grain industry is concerned with these statistics and wants to encourage consumers to buy bread, especially wholemeal bread. What is more, these products are recommended by nutritionists. They indicate that eating wholegrain products helps fight cardiovascular disease, diabetes and obesity. Wholegrain products contain cellulose, minerals, B-complex vitamins and folic acid. Kacperczak also said that the Federation wants to promote healthy eating, because the stabilisation of the market is crucial for trade. He emphasised that compared to 2012, prices of grain this year have significantly fallen but the price of flour in shops has increased. He said that it is important to eat these products in the face of the large amount of frozen bread being imported to Poland from China. Kacprczyk has noticed that consumers are unhappy with the poor quality of imports and overall high price of bread. Increasingly more consumers are choosing healthy products and wholegrain without artificial additives, preservatives and colouring. Stanisław Kacperczak also added: “Poland will never run out of native, good quality grain for bread,” and said that “there is a tradition of sharing bread in Poland. It symbolises well-being and safety”.
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