More Events, Fewer People

Flop or Not?

Flop or Not?

The sports and music events market is growing rapidly, but this year supply is exceeding demand, according to Puls Biznesu. The season for outdoor holiday events is just getting started with the Orange Warsaw Festival (hopefully!) and Open’er Festival in Gdynia kicking off summer party time for millions of Poles at thousands of events around the country. However, it appears that there are more events  every year than potential participants. “There are far more events this year than during the same period last year, whereas the number of tickets sold is similar but is spread across a greater number of events,” says Marcin Matuszewski, head of, one of the largest distributors of tickets in Poland. The company estimates that the ticketed events market in Poland is worth more than PLN 0.5 billion, 45% of which is generated by sports events, 35% constitutes music events, while the remaining 20% is made up of other cultural events. Four out of five tickets are sold via the internet. The highest turnover was achieved in Warsaw, almost 40% of the whole industry. Other profitable regions included Lower Silesia, Greater Poland, Pomerania, Silesia and Kraków.

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