Business Declares War on Biedronka

Futile Fight?

Futile Fight?

Almost one quarter of the Polish retail market  belongs to Portuguese companies (this includes Biedronka stores). Polish entrepreneurs, merchants, and wholesalers want to bring together Polish companies to prove that they can evolve without foreign capital. Bać-Pol, Piotr i Paweł and Topaz have created an investment group called Grupa Handlowa PL Plus, whose goal it is to build an alliance with a sales potential of over PLN 10 billion in the food and drink sector. Their first common undertaking is the Lubię (‘I like’) brand. “Creating a completely new brand on such a competitive market would be difficult to achieve on our own. With Lubię we want to demonstrate that together we can be successful in a way we never could if we worked alone. Our customers will most certainly benefit from this collaboration,” according to Piotr Woś, CEO of Piotr i Paweł. At the moment, Lubię branded products are available only in SPAR, Piotr i Paweł and Topaz stores. However, the owners of the brand are talking to other stores to give customers wider access to their products.

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